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Better Solutions

IdeaBase guides your team through a proven cognitive creative problem solving method. Everyone’s experience, knowledge and insights are leveraged to generate better solutions.

Collaborate With Anyone

Collaborate with anyone to generate better on-target solutions.  No per collaborator charge.

Suggestion Box

Activate IdeaBase Suggestion Boxes for different audiences like employees, customers, students, vendors, etc.  Only pay when you use a suggestion box. Turn them on or off with one mouse click.

Crowd Source

Get ideas for a specific problem or opportunity from anyone in the world, even if they don’t subscribe to IdeaBase. Free.

Implement Solutions Faster

Everyone has a voice which makes buy-in to solutions deeper and faster.

Builds Team Morale

Get input from the most reserved to the most outgoing.  Those who don’t feel creative can learn cognitive creative thinking skills by viewing our included video training course Generating Ideas – Creativity For Everyone.

IdeaBase Sessions

  • Contribute whenever inspiration strikes
  • Sessions continue until you end them. Restart anytime
  • Easy to customize for the way you work
  • Get detailed session reports
  • Includes creativity skills training videos
  • Upload files and links to aggregate information in one place
  • Start an IdeaBase Session
  • Sign Up For A Custom IdeaBase Account

How it Works

Cognitive Creativity

IdeaBase sessions are for serious idea generation.  It’s cognitive creative problem solving, not mind mapping, aimless daydreaming, or random idea collection.

Build on each other’s insights, knowledge and ideas to develop lists used to provoke out-of-the-box thinking. Use creativity tools to provoke more ideas.

Break Down The Problem/Opportunity

Define and describe different aspects from the perspective of each collaborator. Use the definition and description as stimulus to provoke out-of-the-box thinking. Create a fact base for everyone on the team by loading documents, photos, videos and links.

Use Powerful Creativity Tools

Use 3 simple, yet powerful creativity tools to further provoke out-of-the-box thinking. Principles, Analogies and What If Questions.

Capture & Refine Ideas

Ideas that quickly come to mind and ideas from a deliberate thought-provoking process. Rate ideas and refine the best ideas with additional information and documentation.


IdeaBase Uses

Product & Service Development
Process Improvement
Business Deployment
Strategy and Plans

How IdeaBase
Was Developed

"The objective was to develop a practical, yet powerful tool that would enable everyone to generate better on-target ideas."

Scott Barlass, Co-Founder of The Axiom Group, drew upon his hands-on product development and consulting experiences to develop IdeaBase.  He wanted an effective tool that he would use.

Product development musts included:

  • A cognitive creative method – serious creativity
  • Collaborate with anyone, anytime inspiration strikes
  • An equal voice for those most reserved to those most outgoing
  • Easy to learn and use, even when extremely busy
  • Include cognitive creative idea generation skills training

During his corporate career, Scott guided the development of over 600 new products across companies as diverse as Toro, P&G, Newell and Rubbermaid. His management span includes nearly every functional area – marketing, industrial design, sales, advertising, merchandising, graphic design, financial control, and engineering.

Scott as Co-Founder of The Axiom Group helps Fortune 500 companies think innovatively about new products & services and processes.  Client experience includes General Mills, 3M, Sherwin Williams, Westlaw, Mattel and hundreds more.