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Need Better Ideas?   Hold an IdeaBase Session.

Better On-Target Ideas

IdeaBase sessions guide your team through a proven cognitive creative problem solving method. Everyone’s experience, knowledge and insights are leveraged to generate great ideas.

Faster Team Buy-In

Everyone gets an equal voice, from the most reserved to the most outgoing. A shared understanding of the problem/opportunity and solutions inspires collaboration and better solution implementation.

Builds Team Cohesion & Morale

Engages all team members. No one feels left out. Built-in cognitive creative thinking skills training for those who don’t feel creative. Build on each other’s ideas, perspectives and knowledge.

Collaborate With Anyone

IdeaBase sessions enable you to actively work with any IdeBase subscriber to generate better on-target ideas. Collaborate with people inside or outside your organization. $24.95 per user per month.

Crowd-Source Solutions

Get ideas for a specific problem or opportunity from anyone in the world, even if they don’t subscribe to IdeaBase. Free Feature

Organization-Wide Suggestion Box

For just $49.95 per month use IdeaBase as an organization-wide suggestion box. Get unlimited ideas, problems and opportunities from everyone.

IdeaBase Sessions

  • Contribute whenever inspiration strikes
  • Sessions continue until you end them. Restart anytime
  • Easy to customize for the way you work
  • Get detailed session reports
  • Includes creativity skills training videos
  • Upload files and links to aggregate information in one place
  • DIY or we can facilitate your session

How it Works

Cognitive Creativity

IdeaBase sessions are for serious idea generation.  It’s cognitive creative problem solving, not mind mapping, aimless daydreaming, or random idea collection.

PrOp Idea Generation Method

Follow the effective 3-step PrOp method as you build on each other’s insights, knowledge and ideas to develop lists used to provoke out-of-the-box thinking. Use creativity tools to provoke more ideas.

Understand The Problem/Opportunity

Define and describe different aspects from the perspective of each collaborator. Use the definition and description as stimulus to provoke out-of-the-box thinking. Create a fact base for everyone on the team by loading documents, photos, videos and links.

Use Powerful Creativity Tools

Use 3 simple, yet powerful creativity tools to further provoke out-of-the-box thinking. Principles, Analogies and What If Questions.

Capture & Refine Ideas

Ideas that quickly come to mind and ideas from a deliberate thought-provoking process. Rate ideas and refine the best ideas with additional information and documentation.


IdeaBase Uses

Product & Service Development
Process Improvement
Business Deployment
Strategy and Plans


Sign Up to Get Better On-Target Ideas

Or, Let Us Facilitate Your IdeaBase Session

Want to See IdeaBase in Action?

$24.95/month/active user
  • Unlimited problems/opportunities & ideas
  • Sign up additional users in your IdeaBase account
  • Collaborate with any IdeaBase Subscriber
  • Use IdeaBase as an organization-wide “suggestion box” for just
           $49.95/month. Unlimited submitters and entries.

Add users to your account and share your IdeaBase customization. We only charge the monthly user fee when users are activated during the month. Activate and de-activate users anytime while keeping their information in your account.

How IdeaBase
Was Developed

The objective was to develop a practical, yet powerful tool that would enable everyone to generate better on-target ideas.

Scott Barlass, Co-Founder of The Axiom Group, drew upon his hands-on product development and consulting experiences to develop IdeaBase.  He wanted an effective tool that he would use.

Product development musts included:

  • A cognitive creative method – serious creativity
  • Collaborate with anyone, anytime inspiration strikes
  • An equal voice for those most reserved to those most outgoing
  • Easy to learn and use, even when extremely busy
  • Include cognitive creative idea generation skills training

During his corporate career, Scott guided the development of over 600 new products across companies as diverse as Toro, P&G, Newell and Rubbermaid. His management span includes nearly every functional area – marketing, industrial design, sales, advertising, merchandising, graphic design, financial control, and engineering.

Scott as Co-Founder of The Axiom Group helps Fortune 500 companies think innovatively about new products & services and processes.  Client experience includes General Mills, 3M, Sherwin Williams, Westlaw, Mattel and hundreds more.