About Us

The Axiom Group has helped clients Since 1993

Understand needs | Generate ideas – products – services – processes | Test and refine ideas

Get Better On Target Ideas

Products | Services | Processes | Marketing

Collaborative Idea Generation  App

Training & Consulting

Idea Generation Sessions

FOSTER AN INNOVATIVE CULTURE

Training and Consulting

Training and Consulting

Scott Barlass

Co-Founder

Scott guided the development of over 600 new consumer and industrial products at Toro, P&G, Newell and Rubbermaid. He led the installation of innovation systems at Rubbermaid, and Toro.

His management span includes nearly every functional area including marketing, industrial design, sales, advertising, merchandising, graphic design, financial control, and engineering.

Scott is the Co-Founder The Axiom-Group, which has served a wide range of Fortune 500 companies since 1993.

Dr. Roopa Crawford

PH.D. Psychology

Roopa is a PrOp Innovative Thinking System Implementer and helps organizations improve their innovativeness at all levels. She leads PrOp Idea Generation Sessions and helps organizations implement the PrOp IdeaBase tool.

Roopa practices a Cognitive Behavioral approach to psychology which makes her business coaching practical and effective. Its all about thinking and actions. Her understanding of business needs and people enables her to coach team building, positive behavior patterns, improvement of decision making, motivation, and conflict reduction.

Dr. Allan Zimmerman

PH.D. Psychology & Interpersonal Communication

Dr. Zimmerman is a professional speaker and trainer in the areas of leadership, communication, and work-life balance.

He has given more than 3000 programs to more than a million people in 49 states and 22 countries. Dr. Zimmerman is a CSP (Certified Speaking Professional) and a CPAE (Speaker Hall of Fame).

He has authored 7 books focused on business and personal improvement. https://www.drzimmerman.com/

https://www.linkedin.com/in/harvey-robbins-aa83b511/

Dr. Harvey Robbins

PH.D. Industrial Psychology

Harvey A. Robbins book Why Teams Don’t Work won the Financial Times/Booz Allen & Hamilton Global Business Book Award. Robbins has authored 6 other books and is an important voice in today’s increasingly diverse business environment specializing in team and leadership/executive development, change management, and creating collaborative environments.

Harvey brings his wide-ranging experience with America’s major corporations such as the ATF, American Express, Allied Signal, CIA, FBI, FMC, General Dynamics, AT&T, 3M, Honeywell, IRS, International Multifoods, Johnson & Johnson, Mayo Clinic, Nabisco, Southern Company, Target Stores, Toro, US West, U.S. Customs and the U.S. Secret Service, and the Space and Naval Warfare Systems Division of the U.S. Navy.

https://www.linkedin.com/in/harvey-robbins-aa83b511/

Dr. James Downey

PH.D. Consumer Sciences

Jim is an Implementor of the IdeaBase system and a professor at Lynn University’s College of Business and Management.  He has worked in consulting roles for IBM, Commonwealth Hospitality Management Company and Laventhol & Horwith. 

Jim is also an Air Force veteran who served as a pilot and Deputy Missile Combat Crew Commander.

Jim’s vast experience and strong presentation skills make him ideally suited to help organizations cope with change and the need for new solutions to ever complex problems and opportunities.

Sharon Barlass

Majority Shareholder

Sharon Barlass is a Co-founder of InnoImprove, LLC and majority shareholder. Sharon co-authored the book, Creating Customer Service Champions, a practical guide for front-line customer service employees, which is available on Kindle. 

Sharon attended the University of Minnesota with a focus on business management. She has managed Customer Service, Sales Administration and Consumer Affairs departments for Litton Microwave, Anchor Hocking, The Newell Group, FMG TSUMURA and Qualex/Eastman Kodak.
 
Sharon’s expertise includes department organization and structure; customer service training, onboarding and motivation; development of best practices, policies and procedures; and call center metrics.  In her consulting practice Sharon provided training workshops to increase employee skills, motivation and engagement; needs assessments for order entry, call centers, and warranty systems to identify performance gaps and opportunities for efficiency improvements and provided recommendations to clients to achieve their desired outcomes. 

Interested in our software?

Don’t just collect ideas – actively provoke more creative, on-target ideas from everyone on your team.