Scott Barlass, Co-Founder of The Axiom Group, drew upon his hands-on product development and consulting experiences to develop IdeaBase. He wanted an effective tool that he would use.
Product development musts included:
- A cognitive creative method – serious creativity
- Collaborate with anyone, anytime inspiration strikes
- An equal voice for those most reserved to those most outgoing
- Easy to learn and use, even when extremely busy
- Include cognitive creative idea generation skills training
During his corporate career, Scott guided the development of over 600 new products across companies as diverse as Toro, P&G, Newell and Rubbermaid. His management span includes nearly every functional area – marketing, industrial design, sales, advertising, merchandising, graphic design, financial control, and engineering.
Scott as Co-Founder of The Axiom Group helps Fortune 500 companies think innovatively about new products & services and processes. Client experience includes General Mills, 3M, Sherwin Williams, Westlaw, Mattel and hundreds more.