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We've facilitated hundreds of idea generation sessions

We Use IdeaBase

Problems and opportunities last longer than a brainstorming session.  IdeaBase online extends the idea generation process resulting in more and better ideas.  Your IdeaBase Session stays active for 3 months. 

Everyone Gets A Voice

Those more analytic or with quieter personalities often don’t get an equal voice.  The PrOp idea generation method coupled with IdeaBase insures everyone can give their best thinking.

PrOp Idea Generation Method

Our simple, powerful 3-step idea generation method is practical, easy to learn, and use.  It was refined over 25 years while serving many Fortune 500 companies.  PrOp enables cognitive creative thinking; serious creativity for serious problems & opportunities.

Targeted Idea Generation

We help your team define clear areas to focus upon for idea generation. Don’t waste valuable time generating ideas that are so far off target they are a distraction.

3 Powerful Idea Provoking Tools

We use 3 simple yet powerful tools to help provoke out of the box thinking, not embarassing or silly time-wasting activities.

Idea Refinement

We don’t stop with idea generation.  We offer ideas and help refine the best with more information so you can move quickly toward development and implementation.

IdeaBase | Design Thinking and Mind Mapping

Scott Barlass

Co-Founder

Scott guided the development of over 600 new consumer and industrial products at Toro, P&G, Newell and Rubbermaid. He led the installation of innovation systems at Rubbermaid, and Toro.

His management span includes nearly every functional area including marketing, industrial design, sales, advertising, merchandising, graphic design, financial control, and engineering.

Scott is the Co-Founder The Axiom-Group, which has served a wide range of Fortune 500 companies since 1993.

Dr. Roopa Crawford

PH.D. Psychology

Roopa is a PrOp Innovative Thinking System Implementer and helps organizations improve their innovativeness at all levels. She leads PrOp Idea Generation Sessions and helps organizations implement the PrOp IdeaBase tool.

Roopa practices a Cognitive Behavioral approach to psychology which makes her business coaching practical and effective. Its all about thinking and actions. Her understanding of business needs and people enables her to coach team building, positive behavior patterns, improvement of decision making, motivation, and conflict reduction.

IdeaBase | Problem Solving with Creativity

Dr. Alan Zimmerman

PH.D. Psychology & Interpersonal Communication

Dr. Zimmerman is a professional speaker and trainer in the areas of leadership, communication, and work-life balance.

He has given more than 3000 programs to more than a million people in 49 states and 22 countries. Dr. Zimmerman is a CSP (Certified Speaking Professional) and a CPAE (Speaker Hall of Fame).

He has authored 7 books focused on business and personal improvement. https://www.drzimmerman.com/

Dr. Harvey Robbins

PH.D. Industrial Psychology

Harvey A. Robbins book Why Teams Don’t Work won the Financial Times/Booz Allen & Hamilton Global Business Book Award. Robbins has authored 6 other books and is an important voice in today’s increasingly diverse business environment specializing in team and leadership/executive development, change management, and creating collaborative environments.

Harvey brings his wide-ranging experience with America’s major corporations such as the ATF, American Express, Allied Signal, CIA, FBI, FMC, General Dynamics, AT&T, 3M, Honeywell, IRS, International Multifoods, Johnson & Johnson, Mayo Clinic, Nabisco, Southern Company, Target Stores, Toro, US West, U.S. Customs and the U.S. Secret Service, and the Space and Naval Warfare Systems Division of the U.S. Navy.

Dr. James Downey

PH.D. Consumer Sciences

Jim is an Implementor of the IdeaBase system and a professor at Lynn University’s College of Business and Management.  He has worked in consulting roles for IBM, Commonwealth Hospitality Management Company and Laventhol & Horwith. 

Jim is also an Air Force veteran who served as a pilot and Deputy Missile Combat Crew Commander.

Jim’s vast experience and strong presentation skills make him ideally suited to help organizations cope with change and the need for new solutions to ever complex problems and opportunities.